The pure-play Office Products industry is a marketing landscape unto itself. Even if you have effectively marketed your lines and products for years, there are certain nuances in the Office Products channel that can derail the best of plans. We can help.

The Highlands Group can help you develop marketing solutions that complement your core benefits with messages, prices, packaging and/or sales collateral targeted to work specifically within the Office Products channel.

Target your product or line specifically to the Office Products channel with custom marketing solutions from The Highlands Group. We can develop plans and material to help with any or all of the following areas of expertise.

• Consumer behavior. By researching qualified consumers to the category, we can give you insight into how people interact with the products in their working environment. We can also test your product with this group. This may highlight opportunities as well as weaknesses for you so that you can make more informed decisions.
• Positioning. A product that does well in the mass market with one position may need to be redefined for the Office Products channel in order to make the most of the opportunity. We are able to help you identify the right positioning for this market.
• Pricing. A great product at the wrong price usually makes it the wrong product. Let us help you determine which price the Office Products channel will bear and what kind of demand you can expect at different price points.
• Packaging. Make sure your packaging is taking the most advantage of the market dynamics in Office Products. What may sell one to a pack at mass market may do better 10 to a pack in this channel. If you have different positioning in this market, will your packaging reflect that position?
• Sales collateral design and development. It always helps to surround your product with messaging and design that gives your brand a consistent look. It’s the handshake your company makes every time it interacts with a customer.