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The Highlands Group manages your regional representation in three geographies –
Southeast, Southwest, and Mid-Atlantic. (see our map)
In each region, we are a preferred representative to the dealers and
wholesalers in that region. The reason is simple. We have spent years developing the personal relationships
with key decision makers who depend on The Highland Group to bring the highest level of support and
execution to the channel.
At the regional level, we blanket each region with complete coverage and
back it up with superior staff support and technological resources. By choosing The Highlands Group
as your regional representative, you have your team on the street, which supports you with the following
areas of expertise.
- Local Account Management – We call on all the key dealers, wholesalers and distributors
in each geography. Our people are respected in the industry as knowledgeable and professional
industry reps who bring a lot of good insight and strategy to the table.
- Demand generation – We work with you to develop strategies that create value for your
product in the channel. Then we educate and train our customers on its benefits and unique
qualities. We make joint calls to the consumer to further present the value of your product
and offer after the sale support on it.
- Product Introduction - We know what it takes to get a more enthusiastic response from
the channel on new products. When we walk in to a customer with a new idea, they are ready
to listen and work with you.
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